JPAULJONES

NoMo

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Brand

&

Messaging

​

development

During my time as a marketing intern at JPAULJONES, LP., a fellow intern and I were tasked with developing the messaging and brand for one of the company's four core products, the NOMO.

 

Our tasks included:

- Developing a messaging pyramid 

- Determining a voice

- Devising social media campaigns, etc.

 

Our goal was to establish a successful brand for the product and eventually sell units to consumers.